With the impact of the pandemic, virtual events exploded in popularity and while initially it was out of necessity and safety, as we emerge out and into a new normal, the virtual space is becoming the choice of tool for many businesses and event organisers. And with their undeniable benefits, it’s clear to see why.
But, what exactly is a virtual event?
A virtual event is an online event that, just like an in-person event, gathers people from across the world to share their knowledge about a given topic, but in often a more cost-efficient and likely convenient way. However, just as with in-person events, there are several different types of events you can run virtually, each of which serves their own purpose.
When it comes to hosting large events, the virtual era is benefitting these like nothing before. With thousands of attendees and many exhibitors, the benefits of going virtual are huge and the new hybrid era that’s emerging will be even more beneficial as best practises are established.
With that in mind, let’s go through 6 of the main types of online events, what they’re most commonly used for, and how you can organise your own successfully.
Types of virtual events
1. Virtual Summit
A virtual summit is a collaborative online event that gathers well-known individuals and industry experts to discuss a particular issue or find solutions to a problem. Online summits typically focus on specific areas or niches and are attended by professionals from anywhere in the world.
Attendees will come from far and wide to hear an expert talk about relevant problems facing their industry today. But one way to host a successful virtual summit is to provide a platform where the audience can interact and engage with the speakers, so they can actually ask questions, rather than just listen to the speakers’ views.
2. Virtual Annual Meeting
A virtual annual meeting is where you and your business gather employees, stakeholders, or partners in one place to review the past year and set goals for the future. During a virtual annual meeting, stakeholders will discuss performance metrics and share ideas on future strategic direction.
That’s why it’s important to ensure security, data protection, and seamless streaming features are in place when you’re holding an online annual meeting as a business. This way, your communications will be secure, and participants will be able to easily discuss crucial business initiatives without risk of data breaches, annoying lags or disruptions.
3. Virtual Conference
A virtual conference is an event for salespeople or marketers who want to connect with a broader audience. Organisations attend conferences to increase brand awareness, promote new products, attract new customers, or network with potential new partners, among many other reasons.
A necessary tool to have for a successful online conference is therefore a platform where organisers can easily collaborate, plan, and execute strategies for brand promotion while retaining high attendee engagement. For example, you can allow virtual attendees to interact directly with sponsors in their own booths, and offer breakout rooms for professional networking, be that 1-1 or in groups.
4. Virtual Convention
A virtual convention is not just a meeting of minds. It is an opportunity for people from different backgrounds from across the world to come together and share their ideas about what they care most deeply about.
A platform that can accommodate hundreds or even thousands of participants is necessary for large virtual events like this. A high volume of expected participants requires a platform that can manage registration, presentation, experience and engagement and that can all be controlled seamlessly by you as the organiser.
5. Virtual Awards Show
A virtual awards show is for honouring nominees and awardees of a particular field, like films, chemical sciences, journalism, or business.
If you want to organise your own online awards show, you need to have a platform where you can host this live event and live stream it on social media, like YouTube. This will allow you to reach a wider audience with your event and increase engagement, because your social media followers can comment and share your live stream while the event is taking place.
Less of an event but more an educational session, a webinar consists of a series of presentations, lectures, and workshops that teach students about a particular topic, while usually also allowing them to ask questions in real-time. It is a highly interactive form of marketing, not so much an event, used as a relationship-building or authority-building tactic.
But the possibilities go beyond just training sessions. Webinars can also be used to hold remote team meetings or sales pitches for prospective clients. That’s why a collaboration tool that lets you chat between colleagues, share files, and integrate apps within the meeting platform is great if you want to create a highly interactive webinar experience. For example, you want your salespeople to be able to share a presentation on the screen if they’re conducting a pitch.
Virtual events made easy
What brings all of these events together, large or small, is that accessibility limits are removed when they’re hosted virtually.
With Tame, we make it easy for you to build, host and manage your large virtual event, no matter what type you’re hosting. With our customisable, fully branded platform, you can manage the whole process from start to finish all in one place. Much easier.
Together, let’s host a virtual event that inspires.